jingruiccq Louis Vitton Black Check Pattern

One affirms be bought, one is added Louis Vitton Coffee Check Patter to hold continuously. Gallop electric equipment Louis Vitton Colorized Monogram and Su Bo Er, these two once tycoon of homebred small Louis Vitton Leather Texture home appliance, losing native land colour. enterprise Louis Vitton Monogram of small to home home appliance, although be flown to,such strong Louis Vitton Patent Leather company buys benefit riverside and SEB, can acquire many Louis Vitton Ramie Cotton industrial capital and foreign technology, but subsequently Louis Vitton Stripe and those who come is own brand likely gradually prediction of Louis Vitton Wallets a person's luck in a given year. This is not meddlesome consumer Louis Vitton White Check Pattern to, homebred day changes an industry to be bought louis vuitton outlet to be lessons drawn Louis Vitton White Check Pattern from others' mistakes by foreign capital overall almost.

1 buy add hold in quick succession

On July 11, company of electron of flying benefit riverside announces, already agreed to buy gallop electric equipment. Finishing affirm the gender fulfils his duty to examine clinch a deal with other rule after the condition, should buy predict will 2011 the fourth quarter is finished. This is flying benefit riverside is aimed at buy gallop be related first the government phonates, also be afterwards France after SEB of tycoon of small home appliance buys Su Bo Er, tycoon of another foreign capital moves and buy company of native land small home appliance.

Kong Xianghui of president of division of big China of flying benefit riverside, executive vice-president expresses, company household nurses headquarters of business department whole world already change comes Shanghai, buy gallop, will be helpful for extending product line, quicken market of electric equipment of layout China kitchen. Hong Shibin of vice-president of committee of sale of Trade Association of Chinese home appliance tells a reporter, buy gallop electric equipment hopeful makes up for flying benefit riverside to be in of 34 class market short board, enlarge battalion to close to be occupied with city directly rate. Zhong Yikang data shows, gallopped 2007 battalion closes to already crossed 1 billion yuan. 2011 1 to in April, gallop city of electric meal Bao is occupied rate for 7.5% , rank China the 3rd; Pressure cooker of electromagnetism furnace, report ranks 4.

Flying benefit riverside buys before the message that gallop is announced formally 3 days, su Bo Er accuses a partner France SEB to allege external, already got written reply to a subordinate body of Chinese Department of Commerce, the principle agrees with group of Su Bo Er and father Su Zengfu to transfer the equity of about 20% to its. Trade international of the SEB after finishing is held will amount to 71.31% , er group holds Su Bo fall to 11.76% , father Su Zengfu will no longer stock of direct hold company. This is meant, su is familial the get away in the company that establishing from oneself further.

Riverside of flying benefit of prep close behind buys pace, still domestic company loves be an official to amount to. Loved Shida to release announcement to say on July 12, agree to love be an official to amount to limited company of life electric equipment to buy Dongguan with 22.88 million yuan price by wholy-owned subsidiary Zhejiang step by step business of small home appliance of limited company of tall electric home appliances

2 small home appliance are bought will still more than

Industry of big home appliance passes development of more than 10 years, at present pattern has been stabilized relatively. No matter be foreign capital brand or homebred tycoon, in wanting to wash a domain in color television and empty ice, search appropriate it is not easy to buy an object. Relative to character, amount of enterprise of Chinese small home appliance is huge, development is rapidder, but scale is not large, main concentration is in the eastpart part is coastal each cities, prospective certainly will has the intense process of superior bad discard, new conformity one time, suit more accordingly and buy.

According to reporter understanding, at present home appliance chain sells the brand of life electric equipment in field to have 60 many, and if calculate on 23 level the market and a few miscellaneous brands, brand of small home appliance does not issue hundreds kinds. The profit of small home appliance compares tower above of big home appliance generally 10% , the profit of a few miscellaneous brands is as high as 50% even. because of such, domain of small home appliance also is called by the personage inside course of study " home appliance industry last profit cheese " .

What foreign capital can become company of domestic home appliance is big buy the home, a main reason is rather " housekeep " innovation product, cultivate the market, still be inferior to " turn the guest is given priority to " , blend in Chinese market quickly with buying local brand way more honest. In fact, SEB also quickened tycoon of other foreign capital successfully of Er to Su Bo buy pace. Public data shows, the income scale of Su Bo Er was 5.622 billion yuan 2010, the net gain of implementation is 405 million yuan. Battalion closes to grow to all exceed 30% compared to the same period with net first quarter this year.

Group of dragon of heart of tycoon of Italian home appliance is high-key recently allege will buy China " a batch " brand of native land home appliance. It is reported, at present De Long had planned to decide and buy detailed list, involve many well-known trademark of Shanghai, Zhejiang, Guangdong, the product includes electric equipment of home appliance, household, kitchen. And the negotiation phase that has entered materiality. If the negotiation is successful, second half of the year bought behavior to be able to be finished this year.

3 have trademark prediction of a person's luck in a given year to require vigilance oneself

Nevertheless, enterprise of small to home home appliance, although be bought by strong company, can acquire many industrial capital and foreign technology, promote business market dimensions, but subsequently and those who come is own brand likely gradually prediction of a person's luck in a given year. The expert points out, if enterprise of domestic home appliance does not build his technical innovation system, rely on to introduce the capital, idea that sells asset to promote market sale force only, have some of nearsightedness rather; And from long-term, it is aeriform to oneself brand kill and wound. "From now on second flying benefit riverside is bought gallop in light of, the valence watch that eliminates a competitor is big. Can foreknow, flying benefit riverside is bought after gallopping, will not use ' gallop ' this one brand. " land blade wave expresses deputy secretary-general of Chinese electron chamber of commerce.

enterprise of small to home home appliance, pure putting eye in the way that collaboration introduces capital and thinks get sth done once and for ever with foreign capital may be one-sided and babyish, current and first job should be to rely on global small home appliance to create central dominant position, fast compose builds a system of perfect tiring-room innovation that includes technical research and development, products plan to wait inside, form the integrated competition ability that waits for a respect in innovation of technical standard, product, right component of raw material, core, make, the whole industry catenary such as the service undertakes upgrading in the round. Had individual department and this technical level, ability of company of Chinese small home appliance has the sth used to one's own advantage with have a trial of strength of foreign capital company truly, otherwise other will still be theoretic.

Of course, to enterprise itself buy with be bought, the desalt of the brand and aggrandizement, depend on the development after the enterprise is bought is politic, cannot because of the desalt of the brand overall denies foreign capital is bought, also cannot because of the auspicious foreground that after be being bought, appears overall approval, because answer,want however situation and for it. But anyhow, ethical brand " large quantities of falling into enemy hands " always be a not quite good thing, be worth industry think over with vigilance.

Lessons drawn from others' mistakes

Homebred day turns a brand by foreign capital swallow like a whale

Market of the high end in looking eve changes articles for use already was dominant of foreign capital brand completely, force of native land brand is weak. Change in foreign capital day 3 strong in, bao Jie exceeds 20 billion yuan in year of sale of China, combine benefit China and Oulaiya to be controlled in 10 billion yuan; And the sale dimensions that domestic major day turns a company is in 100 million yuan the following. Change like Shanghai home, white cat and two sides needle are more rare can begin with transnational corporation all-around indigenous industry of competition.

And other and native land brand chooses in succession as joint-stock as the foreign trader, perhaps be bought by foreign capital, the brand that is bought is hidden by snow subsequently, state-owned day changes an enterprise not to have one escape by sheer luck almost in this joint-stock motion, vacated brand resource and market resource. Face Bao Jie, strong the unripe, comprehensive encircle and suppress that combines the international day such as benefit China to turn a tycoon, native land day changes walk with difficulty of enterprise it may be said.

In the past in 10 years, bao Jie bought billow strange, panda; Combine benefit China to obtain China and beauty to add clean; Chinese tall buy mew; Oulaiya bought young nurse; The Si Daofu that do obeisance to Er buys filar treasure day to change; Big treasure is issued by division of strong unripe income. A series of this results after be being bought are, change a tycoon in order to combine the benefit China and treasure clean day that is a delegate to often take the lead in rising in price, drive other and relevant brand to rise in price thereby.

Homebred day changes a brand to cannot be won'ted do to be the lessons drawn from others' mistakes of enterprise of domestic small home appliance by the lesson of foreign capital swallow like a whale.